This year I will…
This sentence is familiar to everyone. Just after those midnight toasts, everyone shares their goals for the coming year. On the personal side, you may vow to lose weight, to exercise more, or be nicer to your neighbors. And even though you may not mention it over champagne, you have probably thought of similar resolutions for the coming year.
While most people have abandoned their New Year’s resolutions within just a couple weeks, you want to make sure that your business goals are not so easily pushed aside.
A sound business leader knows the value of having goals that help you and your team focus your everyday actions into long term results. Your goals probably include everything from annual revenue to customer retention to successful product and service launches.
If you are interested in content marketing and understand the immense value of internal marketing driven by dynamic blog content, then you definitely need to set some goals for your blog this coming year.
Here are 5 steps you can take to setting and implementing a successful blog strategy for 2013:
1. Review what you did last year and ask yourself:
- What were the most popular posts in terms of number of comments, shares, and reads?
- What totally flopped?
- What did you have the most fun writing about?
2. Look ahead to the New Year for any major events, launches, or updates that are already in your calendar.
3. Take the successes and failures of the past year and the new stuff your business will be doing in the coming year to formulate a list of new blog categories and post types you want to focus on this year.
4. Determine if you will be the sole blogger, if your staff will contribute, or if you will be seeking guest bloggers. This gives you an idea of how many writers you have and reasonable amount of posts to commit to on a weekly basis.
5. Take all the categories, bloggers, and date specific information to create a master editorial calendar. You can fill in more details as the months go by, but getting a sound plan formed will help you stay on target.
Now, all that’s left to do is start writing! And remember, if you get stuck and feel like your content marketing and blogging resolution is about to flounder, pull out that editorial calendar and the lists you made, and let them inspire you to keep blogging.
Whatever your 2013 blogging goal is, put it somewhere you can see it every day, track your progress towards it, and stay focused on reaching your goals.